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RUNNING
ALONGSIDE:
B2B Marketing Expo 2018 Marketing Technology Expo 2018 Call & Contact Centre Expo 2018 Sales Innovation Expo 2018

27 & 28

MARCH 2019


Show Dates: 27 & 28 March 2019, ExCeL London

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Masterclasses

Be sure to book your place as availability is limited and on a first come, first served basis. BOOK NOW HERE

B2B Inbound Marketing Masterclass

B2B Inbound Marketing Masterclass

Inbound Marketing now dominates the world of B2B marketing. Learn how you can use HubSpot to generate sales enquiries and what do you need to do to make your Inbound Marketing strategy a success!

Bob Dearsley - author, blogger and 30-year veteran of B2B Marketing & Sales and Verity Dearsley, Managing Director of the most successful HubSpot Partner in the UK - provide practical “How to” advice on developing effective Inbound Marketing strategies, creating Inbound Marketing programmes and building fantastic best practice websites, that generate tons of traffic and capture leads!

Learn how marketing automation tools can take the heavy lifting out of manual marketing tasks like lead nurturing, lead scoring and prospect profiling - leaving you to focus on your content strategy and developing your website to be your best lead generation tool.

At A Glance

  • 40-minute sessions with 10 minutes for questions.
  • Learn why Inbound Marketing is such a powerful approach and how you can boost your marketing ROI.
  • Your website is THE most important marketing asset you have - work it! How to stand out online and make your website a place for prospects to find the solutions to their problems.
  • Remember! Your prospects meet your website before they meet you! Learn how to get your prospects to engage with your website.
  • Get tips that you can use to boost your Google ranking – get seen by Google first!
  • Get expert Inbound Marketing advice and see how you can quadruple your sales enquiries.
  • Your website sucks and you need a new one fast – how to build a Google beating website in just 13-weeks?
dont miss

Schedule


Wednesday

  • 11:00 - Twenty Questions: Am I ready for Inbound Marketing? - An interactive workshop assessment, using 20 questions and answers to show you what you need know so that you can to benefit from an Inbound approach to your marketing.
  • 12:00 - A 12-step guide – How to successfully launch and deploy an Inbound Marketing Programme - A clear programme plan document that you can take away with you to help get your Inbound Marketing started.
  • 13.00 - Goldilocks and the Marketing Automation platforms: HubSpot, Marketo or Pardot - What should I choose? Our assessment of the three bears of marketing automation – and key questions to ask of your potential suppliers.
  • 14:00 - HubSpot Onboarding - A very practical session to show how and what you need to do to deploy the HubSpot software into your business - 10 key tips and hacks that you need to know.
  • 15:00 - Get a super effective new website in 13-weeks – and lease it over 12 months! - A new approach to spreading the cost of your next website development – getting Google to rank your site above your competitors – and have four-times the sales enquiries!
  • 16:00 - How to make Inbound work – a real life case study - A real life B2B case study that shows how an SME business has used the Inbound Marketing approach to get on page 1 of Google for keyword search terms, and in the process generated hundreds of sales leads and automated their sales engagement. Real ROI stats that show how the business has more than doubled in revenue and staff.

Thursday

  • 11:00 - Twenty Questions: Am I ready for Inbound Marketing? - An interactive workshop assessment, using 20 questions and answers to show you what you need know so that you can to benefit from an Inbound approach to your marketing.
  • 12:00 - A 12-step guide – How to successfully launch and deploy an Inbound Marketing Programme - A clear programme plan document that you can take away with you to help get your Inbound Marketing started.
  • 13.00 - Goldilocks and the Marketing Automation platforms: HubSpot, Marketo or Pardot - What should I choose? Our assessment of the three bears of marketing automation – and key questions to ask of your potential suppliers.
  • 14:00 - HubSpot Onboarding - A very practical session to show how and what you need to do to deploy the HubSpot software into your business - 10 key tips and hacks that you need to know.
  • 15:00 - Get a super effective new website in 13-weeks – and lease it over 12 months! - A new approach to spreading the cost of your next website development – getting Google to rank your site above your competitors – and have four-times the sales enquiries!