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RUNNING
ALONGSIDE:
B2B Marketing Expo 2018 Marketing Technology Expo 2018 Call & Contact Centre Expo 2018 Sales Innovation Expo 2018

27 & 28

MARCH 2019


Show Dates: 27 & 28 March 2019, ExCeL London

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Masterclasses

Be sure to book your place as availability is limited and on a first come, first served basis. BOOK NOW HERE

workshop

Real-time Personalisation for Omnichannel Consumers

The modern customer experience is an omnichannel one, where consumers seamlessly integrate digital and physical channels into their daily lives. Brands need to engage the new omnichannel consumer with relevant messaging wherever and whenever they appear – regardless of channel or device. To do that effectively, however, today’s businesses must identify their customers across online and offline channels, and deliver personalized interactions in the moment of need. These Master Classes are organized to give you the insights and strategies you need to help you better engage customers across the enterprise and improve customer experience and loyalty

The Science of Deduction: Anonymous to Known

Engaging consumers across multistage customer journeys - from an anonymous prospect to a known and robust customer profile - is one of today's business challenges. The proliferation of martech and ad tech solutions in this space makes it difficult to define the journey that includes online; offline; first-, second-, and third-party data; cookies; tagging; visitor stitching; DMPs and customer data platforms (CDPs). In this session, we will work through how these pieces can fit together to create a well understood customer profile that can support a hyper-personalised customer experience.

Deep Dive on Customer Data Platforms

Customer data platforms (CDPs) are growing in popularity as a way to address the customer data challenges that we face in today’s multichannel, real-time world. CDPs can transform our ability to engage consumers with timely, accurate, and contextually-appropriate messages by providing the right data at the moment of need. This in-depth Master Class will answer questions that can help you decide if a CDP is right for your organisation, and how to successfully use one.

Getting Started with Real-Time Customer Engagement

Real-time engagement has progressed from social tweets and posts to omnichannel customer strategy. However, businesses still struggle to take advantage of real-time to present customers with highly contextual and relevant experiences. Point solutions are rushing in to fill the gap by providing various approaches to customer data, analytics, and orchestration. But sifting through the complex technology landscape can be daunting. During this Master Class, you will define your customer expectations and assess your company’s ability to deliver on them. We’ll discuss the types of technology solutions available today, so you can define what you need to fill your gaps. And because technology alone won’t get you where you need to be, you’ll identify the action steps needed to reshape your strategy to leverage new technology tools.

dont miss

Schedule


Wednesday

  • 11:00 - Deep Dive on Customer Data Platforms
  • 12:00 - The Science of Deduction: Anonymous to Known
  • 13:00 - Getting Started with Real-Time Customer Engagement
  • 14:00 - Deep Dive on Customer Data Platforms
  • 15:00 - The Science of Deduction: Anonymous to Known
  • 16:00 - Getting Started with Real-Time Customer Engagement

Thursday

  • 11:00 - The Science of Deduction: Anonymous to Known
  • 12:00 - Deep Dive on Customer Data Platforms
  • 13:00 - Getting Started with Real-Time Customer Engagement
  • 14:00 - Deep Dive on Customer Data Platforms
  • 15:00 - The Science of Deduction: Anonymous to Known
  • 16:00 - Getting Started with Real-Time Customer Engagement