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Practical Digital Marketing Masterclass

Digital Marketing Training and Masterclass

Our training sessions and masterclasses will give you engaging, practical and insightful hints, tips, and techniques for making a success of your digital marketing through the use of case studies and proven methods we use successfully with our clients every day. In an open and engaging approach to training we will show you how to integrate your channels, what is most important to focus your efforts on and help you to continue to grow your business, whilst saving time and effort. Our training and masterclasses will include actionable takeaways that can be implemented once you are back in the office and will be followed up with handouts to review everything you have learned. There will be experts on hand to answer your questions after each slot at our helpdesk.

Search is back in town.....again

With the easy access and low barriers to entry to social media channels, the search has often been seen as the less cool older brother of Social media. However, the older brother is back down from his room having been furiously learning the guitar. The stage is set, and Search is ready to rock… again.

We will look at keeping your digital fit for the future; Voice search and the impact for brands Automation and programmatic Performance Vs Brand ...to see how the new look search can rock out for years to come

Just Google it…

SEO - Don't just learn what it is, learn how to use SEO as a creative skill to get in front of more people. This practical workshop will give you real take-aways that you can implement there and then. We will cover:
 • How do people actually use search?
 • On page and off page SEO.
 • How your content can shape your ranking?

Becoming a digital marketing hero

Digital Storytelling and the Hero Journey, learn how you can better engage with your customers if you understand their Hero Journey and the digital touch points.

Leapfrog the competition with PPC

PPC - Ever placed an advert in a newspaper or on a notice board? Ever wondered how many people read it, or perhaps you only had to pay once people had. Don't be silly! But that's how PPC works. In this session we will explore:
 • An outline of what PPC is and the benefit it brings.
 • How PPC can help with your organic SEO.
 • Getting ahead of your competition using PPC.

Using historical data to inform your digital marketing

Digital trends and how history shows that the rate of change is increasing; we need to be flexible in our approach and be aware of emerging technologies and trends.
 • How we can use our users’ digital history to define the most relevant strategy in the moment and target them with the right message at the right time.
 • How you can create a real-life action plan that you can apply to your own business.

Are you a social animal?

Social Media - Do you struggle to justify the time you spend on social media? Is it just your friends and family that like your posts? Social Media is a great tool for engaging with potential customers, but you must have a plan in place. During this 30 minutes Social Animal special we will explore:
 • How social media plays a role in your whole digital marketing efforts.
 • The strategy behind your social media use.
 •  Tools and tips for minimising the effort and maximising the rewards.

Finding the right audience to market to.

The focus for digital is often around the clicks, the costs, and the targeting capabilities. What is often overlooked is the ability that search provides to gain a fantastic insight into your customers. In this talk, we will explore how we can use digital to identify your audience, and then take that understanding further to create dynamic creative ideas to meet your customers at the right time and in the right place. To help underpin this concept we will also run through a case study.

Lights, camera, action, sales

Video marketing - We all know the facts. By 2017, video content will represent 74% of all internet traffic. The question isn’t whether you should be making a video, but when are you going to start? Thanks to smartphones it doesn’t have to be an expensive, laborious process. Let us show you how in this live, interactive workshop. We will cover:
 • The potential of video and how it has evolved.
 • How you can integrate video effortlessly into your strategy.
 • How to film and edit your own smartphone video content.

The numbers game

Analytics and Insights - the magic of digital marketing is the ability to react, make changes and go again. How do we do this? By looking at the numbers of course. Analytics can seem a little daunting but it doesn’t have to be that way. In this workshop we will look at:
 • The types of data available to us as marketers.
 • The platforms you can use to track and measure your success.
 • Simple metrics that tell a story.

SGM SOS - Digital Q&A session

Come to us with any questions you have about SEO, PPC, Social Media, Video or Analytics. Our team of experts will be on hand to help in 121 sessions

Register For This Masterclass Today!

dont miss

Schedule


Wednesday

  • 11:00 – Search is back in town…..again - Masterclass
  • 11:30 – Just Google it.. - SEO training session
  • 12:00 – Becoming a digital marketing HERO - Digital storytelling masterclass
  • 12:30 – Leapfrog the competition with PPC - PPC training session
  • 13:00 – Using historical data to inform your digital marketing - Masterclass
  • 14:00 – Are you a social animal - Social media training session
  • 14:30 – Finding the right audience to market to - Masterclass
  • 15:00 – Lights, Camera, Action..Sales - Video training session
  • 15:30 – The numbers game - Analytics and insight training session
  • 16:00-17:00 – SGM SOS - Digital marketing Q&A - Ask us anything

Thursday

  • 11:00 – Search is back in town…..again - Masterclass
  • 11:30 – Just Google it.. - SEO training session
  • 12:00 – Becoming a digital marketing HERO - Digital storytelling masterclass
  • 12:30 – Leapfrog the competition with PPC - PPC training session
  • 13:00 – Using historical data to inform your digital marketing - Masterclass
  • 14:00 – Are you a social animal - Social media training session
  • 14:30 – Finding the right audience to market to - Masterclass
  • 15:00 – Lights, Camera, Action..Sales - Video training session
  • 15:30 – The numbers game - Analytics and insight training session
  • 16:00-17:00 – SGM SOS - Digital marketing Q&A - Ask us anything

Slot Places left
Wednesday 11:00 20
Wednesday 11:30 20
Wednesday 12:00 23
Wednesday 12:30 27
Wednesday 13:00 30
Wednesday 14:00 16
Wednesday 14:30 25
Wednesday 15:00 23
Wednesday 15:30 26
Wednesday 16:00 30
Thursday 11:00 27
Thursday 11:30 26
Thursday 12:00 27
Thursday 12:30 27
Thursday 13:00 30
Thursday 14:00 23
Thursday 14:30 31
Thursday 15:00 26
Thursday 15:30 30
Thursday 16:00 31