Why every business needs online reputation management

Having an online reputation strategy is essential for any online business looking to turn more visitors into customers....
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How to Implement Your Next Marketing Campaign, From Start to Finish

The initial stages of a marketing campaign are always an exciting time. You’ve already got yourself a great product, a generous budget in place, and a juicy sales target looming on...
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6 Rules Branding and Tea Have in Common

Tea ceremonies hide many powerful messages. The act of brewing is a testament to the need for patience and evolution that every marketer, brand manager, and entrepreneur should consider when applying...
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Brainwashing v Education

There is a fine line between brainwashing and education. ...
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VIDEO STRATEGY 2018: Let’s get relevant!

Which company wouldn’t dream of it? An optimal marketing/sales funnel in which future customers travel in no time from being aware to being loyal and happy customers....
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BCMA Celebrates 15 Years of Promoting the Value of Branding Content

We are delighted to be celebrating the BCMA’s 15-year anniversary in 2018. Founded back in 2003 to be the ‘bridge’ between the Production and Advertising communities, the BCMA has grown from...
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GDPR - The Facts

After the General Data Protection Regulation (GDPR) was adopted by the European Parliament back in April 2016, firms were given a two-year grace period to conform with this new legal framework...
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What Do Ad Blockers Mean for Marketers?

The phenomenon of using ad blockers isn’t anything new, and since Apple announced that its new iOS 9 updates would allow the use of ad-blocking apps, Adblock plugins have become more...
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How Brands Can Ride the Stranger Things Eighties Wave

Our culture nowadays is one of remixing and reworking older things, presenting them in a fresh way. Those kids who grew up in the Eighties are now the people creating art,...
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Technology: Much More Than Just A ‘What?’

Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new...
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Baby, Come Back!

Recent experiences have somewhat shocked me with the alternative attitudes that companies, and people in companies, have with regard to customer/client retention, as compared to that which I expect of myself… Experts...
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Must-know email marketing trends for 2018

6 emerging email and marketing automation trends to help inform you 2018 email marketing communications strategy......
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Social media leaks: How to handle the aftermath

Social media. A blessing and a curse all within the same breath. You get to target your key demographic with little to no cost, but also run the risk of exposing...
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Twitter does a full 360 and goes #280

“Twitter is DOUBLING its character limit to 280.” “Who cares?” Well, since you asked…WE CARE. Because we work in digital marketing and it’s our job to care about things like character limits and...
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Struggling with Twitter? Go Organic!

With content fast becoming a part of all marketing strategies, a marketers time is now spent generating and planning all the crucial assets that are needed to increase brand awareness and...
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How artificial intelligence can improve customer experience

For some, artificial intelligence (AI) can seem like a mysterious entity. In this blog we’ll be looking at exactly what AI is (in layman terms), and more importantly how we can...
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Enhance customer experience with brand authenticity

78% of consumers don’t think brands are open and honest according to a study by authentic100. This is hardly surprising- consumers are overwhelmed by inauthentic and highly orchestrated communication on a...
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Are you using your customers as marketers?

The marketing industry is moving faster than ever and companies are struggling to keep up. However, some companies have already identified a new and successful approach to marketing - turning their...
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Elements of a Killer Landing page

Landing pages exist to serve one purpose: getting website visitors to move deeper into your website and hopefully enquire about your goods/ services. Below we've shared elements of a great landing...
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What is keyword ranking?

The Keyword Ranking metric measures your search engine rankings for targeted keywords, and analyses changes in that ranking over time. When it comes to search engine marketing, this is the quintessential...
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Content still rules!

In 1996 when Bill Gates famously coined the well used phrase ‘content is king’, not only was he making an accurate prediction for the future, but he was also setting a...
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