Enhance customer experience with brand authenticity
78% of consumers don’t think brands are open and honest according to a study by authentic100. This is hardly surprising- consumers are overwhelmed by inauthentic and highly orchestrated communication on a... SEE MORE
Are you using your customers as marketers?
The marketing industry is moving faster than ever and companies are struggling to keep up. However, some companies have already identified a new and successful approach to marketing - turning their... SEE MORE
Elements of a Killer Landing page
Landing pages exist to serve one purpose: getting website visitors to move deeper into your website and hopefully enquire about your goods/ services. Below we've shared elements of a great landing... SEE MORE
What is keyword ranking?
The Keyword Ranking metric measures your search engine rankings for targeted keywords, and analyses changes in that ranking over time. When it comes to search engine marketing, this is the quintessential... SEE MORE
Content still rules!
In 1996 when Bill Gates famously coined the well used phrase ‘content is king’, not only was he making an accurate prediction for the future, but he was also setting a... SEE MORE
Email campaign tracking with Google Analytics
A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics... SEE MORE
Three Reasons Why You Should Look Towards Marketing Automation
Marketing automation is today's platform from which marketers are delivering their content. Here are three ways MA technology will bring a smile to your face. ... SEE MORE
Differentiation for Retail brands is still possible
Everybody we know owns a mobile phone and uses it incessantly, almost obsessively, to do pretty much everything, wherever they might be. This reality we live in, is making us extremely... SEE MORE
5 Reasons to Attend a Marketing Expo
Most networking happens on a local level, it’s just a matter of geographical convenience. However as even small businesses trade internationally now, Its important to network with people from as far... SEE MORE
6 Good Reasons to Combine Your PR and Content Marketing Strategies
PR and content marketing share a common goal: to create a quality message related to our brand, relay and amplify. Because of this shared and common goal, there is much to... SEE MORE
We built a Marketing A.I. and it’s scary
Protocol CEO talks about the journey to building a new virtual marketer Soto powered by Machine Learning... SEE MORE