Disrupt the Market Ltd
Andy has been a senior leader in digital marketing for over 15 years working for several FTSE 100 organisations. Notable highlights include taking Sky Mobile TV to a £8 million annual turnover business which now comes under the SkyGo umbrella. Andy also demonstrated incremental revenue growth could be achieved in social media across EMEA for Avis Budget Group.
Andy is an senior IDM lecturer but also has his own consultancy business called Disrupt the Market Ltd where he supports leading brands on their digital strategy and transformation programmes. For the last 6 years Andy has been providing highly engaging workshops through sharing his vast digital knowledge and experiences with up and coming digital marketers, Andy’s experience covers all areas of digital marketing from customer acquisition through to retention.
Understanding Programmatic Media Buying
Provide a beginners guide to programmatic media buying, how the channel has evolved and why are advertiser moving 80% of their budget into programmatic