Adrian Last

EVP, Director of ITV Studios Marketing

Adrian is an experienced speaker, marketer, voiceover and coach. In his role as EVP, Director of ITV Studios Marketing, he leads a global team of marketing research and PR experts, focused on building international fame and brand reputation for ITV Studios, the world’s fastest-growing TV production, content distribution and global IP business.

In his 5 years at ITVS, Adrian has transformed the marketing approach to deliver award-winning, commercially-focused, ambitious plans and campaigns. As well as ITV, Adrian is a board member of the Marketing Society and also works as part of a team of digital fanatics at earblast.

He has also worked extensively across Europe, the US and Asia Pacific for companies including The Walt Disney Co, BBC Worldwide, DK and Virgin Media. Adrian regularly speaks at industry events and universities, and is an experienced presenter and voiceover, working with various brands throughout the year.

dont miss

Building ITV’s Biggest Content into Global Brands

Everyone is talking about ‘the golden age of television’. But with thousands of new tv programmes launching every year, how do you stand out from the crowd? Uniting communities in countries across the world is increasingly important, and treating programmes as brands is proved to build long-term value. How is ITV Studios doing it and what are the marketing lessons we can all learn, regardless of product or brand?