Ben is the founder of fluffyegg – one of East Anglia’s fastest growing digital marketing agencies – and of a new voice search optimisation start-up.
With 15 years’ experience in the digital industry, he has built his career on delivering ROI-focused SEO campaigns for businesses in competitive niches. He is a consultant on emerging trends in SEO and how to tailor search marketing strategy for long-term growth.
What voice search means for SEO in 2018 and beyond
In 2017, we saw the first decline in clicks on Google mobile and desktop and a sharp increase in searches with virtual assistants like Siri, Cortana and Alexa. By 2020, many are predicting that half of all worldwide searches will be conducted through a virtual assistant. What does this mean for your SEO strategy and how can you adapt your online marketing for the new age of search?