PHD Global Business
As Head of ecommerce at PHD Global Business, Gemma is a commercially and marketing savvy eCommerce Consultant who has a solid eCommerce and retail background who has worked with global retailers as well as in house at Philips Electronics where she managed the direct and indirect Online trading channels. During her time at PHD Global Business, she has been working with several of the biggest FMCG, Pharmaceutical and Beverage companies developing and delivering best in class eRetail strategies.
Winning the eShelf in a World of Walled Gardens.
We will give you the top tips to make sure you are getting the most from your eTrade approach including maximising collaboration with retailers, going direct, securing findability and tactics for success to close the loop.