Hermione Ireland has worked in marketing roles for over 20 years, including 10 years as the Marketing and PR director at DK, part of Penguin Random House, running all brand and consumer activity. She is passionate about using digital technology for marketing and enabling purposes.
Elevating engagement and loyalty through innovative digital rewards
The digital rewards landscape is an untapped haven of consumer interaction. By leveraging new technologies, we can uncover valuable opportunities to boost brand equity.