Head of Advertising at UNILAD
Joe joined UNILAD in 2015 to build the online advertising strategy and has overseen the operational growth of the company from 7 people in the London office to over 100 in 2 years.
Joe has developed a broad knowledge of the value chain and online advertising landscape and believes in media owners doing direct and transparent business with marketers to eliminate the smoke and mirrors often found in today’s marketing economy.
He has worked on both the buy and sell side of the marketing landscape, and believes accurate and relevant measurement to underpin data-informed choices are the future of marketing.
Who is the user and what is their journey?
Like the used car salesman in a Del Boy coat offering deals here today, gone tomorrow, online businesses must squeeze every drop of value from engaging the customer. This talk explores the customers of online news publishers, and how UNILAD tailors its approach.