Ronni K Gothard Christiansen
Ronni K. Gothard Christiansen is founder and CEO of redWEB ApS, one of the world’s largest Joomla!-based web and e-commerce agencies.
With more than 15 years experience as an Open Source entrepreneur, Ronni has a hands-on approach to business development. He is currently a board member of Norse Development Group and oversees the different brands within redWEB including redSHOP, redHOST and redCOMPONENT.
As main architect behind one of the first ecommerce webshop systems in Denmark, Ronni is a pioneer in digital commerce technology with a user-centric focus.
Ronni is an active participant in the global Joomla! community and believes that we are stronger together than apart. This philosophy is carried forward to Aesir, a platform that incorporates advanced analytics tools with a robust e-commerce layer to unify and personalise the way we think about customer relationships through context
Beyond Account Based Marketing: Engaging the Unknown User
ABM is a crucial tool for making digital user experiences personal and meaningful, but it also has limitations, and users outside of the account ecosystem are often ignored entirely. Engaging those unknown users requires a different approach, one where you use native behavioural data and predictive modelling to meet them on their own terms and gently guide them down the path towards conversion.