Shazia Ginai


Shazia is the current Head of business development at Neuro-insight, a market research agency that uses neuro-science to deliver actionable insights, by measuring second brain responses to brand communication. Shazia’s background is in research & insight. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the insight function at ghd. Shazia has a passion for truly actionable insights and the story told through data

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How understanding the brain can drive effectiveness across different media

In an increasingly multi-screen, multi-tasking environment, marketers face the challenge of driving effective communication to their audiences consistently across multiple platforms. In this session, we will look at principles of neuroscience that help us understand the relationship between online and offline communication and how the rules of engagement are shifting between the two