Todd “TK” Kelley is Director of Field Sales for Campaign Monitor, Delivra and Emma – a family of email service providers based in Nashville with offices in London, Sydney and San Francisco. He’s spent his 20-year career with marketing data and software providers from startups to mature businesses including Epsilon and Salesforce Marketing Cloud (ExactTarget). He works remotely from Denver, Colorado where you can find him cycling, drumming and curating Spotify playlists.
Five Data-Driven Tips to Supercharge Your Email Personalisation
In a busy digital landscape, it’s tough to get attention for your brand. Thankfully, if you’re able to personalise the experience subscribers will be much more likely to open your emails and engage. While personalisation is effective, it takes some elbow grease to implement. But fear not – we’re here to help you. In this session we'll show you how to put personalisation to work with 5 data-driven tips.