Tyson Pearcey


Tyson heads up the commercial element of the NewBase Programmatic Trading Platform. Working with both agencies and brands directly to provide true excellence in intent driven biddable media. He ensures partners achieve true ROI, offering advertisers a bespoke service to develop a deeper relationship with their audience. Tyson is member of IAB Europe's Programmatic Trading Committee and a digital marketing veteran with over 14 years’ industry experience. Previously having held senior roles at iProspect, GroupM, AOL as well as several positions as a Sales Director and VP for a number of digital start-ups. He specialises in growth marketing strategies and biddable media; and has overseen some leading campaigns from pitch to delivery across all verticals

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Programmatic Advertising: Behind the Curtain

The programmatic world can get very confusing. Join us for a fireside chat covering the ins and outs of this challenging landscape that will hopefully help you feel better informed about what lies behind the curtain…