Wednesday 21st March
Thursday 22nd March
11.00 - 11.30
Social media marketing is a HUGE opportunity for businesses owners & entrepreneurs to connect with their customers, build brand awareness, and drive sales. If you’re like most business owners, finding the key to unlock all this extra business on social media has proven a massive challenge. In this short presentation, I will give you 10 simple (proven) social media marketing strategies that you can use to generate real business results.
11.45 - 12.15
In today’s digital market space, consumers buy and businesses sell beyond their local borders. International sales present great opportunities for businesses to grow, but they do come with their own set of challenges. Agnieszka will be discussing what challenges there are from a digital marketing perspective and how to overcome them.
12.30 - 13.00
With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael explores the three fundamental points of interactive content and what engages users online that so many brands miss.
13.15 - 13.45
An informative discussion directed at the relationships businesses create and maintain with clients. How it feels to be on the receiving end of frustrating strategies employed to retain clients can actually drive them away. It’s not just about the quality of work – which is important! – but also the journey through which the client experiences the service.
14.00 - 14.30
Customer expectations continue to rise, competition online is fierce and the demands for digital channels to drive growth is a perfect storm for marketers. The winners will be the businesses that adapt quickest to the needs of customers. From CRO programs to creating engaging digital experiences its vital your website supports your need for agility. Find out how companies are creating an agile web and winning the war for online traffic.
14.45 - 15.15
Sean Carnegie and Liz Ramsden
A look at creative radio advertising, its benefits and why it should be included in your brand’s marketing strategy. An opportunity to take a peek into the inner workings of the minds of these radio specialists… no surgery required!
15.30 - 16.00
Explore the opportunities gained from combining your traditional off-line transactional data with all your digital sources such as web, mobile and social behavioural data. It’s a must see for anyone serious about delivering a customer centric, omni-channel experience. Specifically, we will cover: -The benefits of customer centricity by creating an omni-channel experience. -Unleashing the potential of your data. -An introduction to DMPs (Data Management Platforms) and Data Lakes. -Real-time analytics and modelling to drive better engagement. -Integration and automation with all of your marketing. -The steps to getting started and where it may take you. -Remember GDPR compliance is mandatory. Along the way there will be real world examples and case studies, lots of practical tips, a heads up on the technologies you should be investigating and some pointers of how you can start to implement this now at your organisation.
16.15 - 16.45
The programmatic world can get very confusing. Join us for a fireside chat covering the ins and outs of this challenging landscape that will hopefully help you feel better informed about what lies behind the curtain…