Wednesday 21st March
Thursday 22nd March
11.00 - 11.30
Using research commissioned by Emailcenter, this seminar will give you an insight in to how marketers are currently using their email marketing and automation platforms plus providing some fresh ideas and strategies to help you to maximise this powerful channel.
11.45 - 12.15
Assisting brands to stand out amongst their competitors by using 3D holographic images which appear to float in mid-air, attracting consumer attention and increasing their desire to engage.
12.30 - 13.00
Almost 80% of over 50’s think they’re patronised by brands and advertisers. From our experience working with retailers and brands across sectors such as home, healthcare and beauty and with a brand of our own specifically targeting ‘old people’, we discuss the magic and logic needed to build authentic and profitable relationships with these ‘invisible’ customers.
13.15 - 13.45
When planning to expand your business to other countries, it is crucial to research which market has the highest chances of success. Barbara will present a case study of how we helped one of our clients discover a new market using some simple techniques and popular digital marketing tools.
14.00 - 14.30
Bankim will reveal the vital ingredients needed to start a technology company; the right staffing mix; the technologies that will give you quick wins with clients; and how to start marketing services. From just five developers, Dotsquares has now grown to over 650 developers working from state-of-the-art facilities for corporates and government alike.
14.45 - 15.15
As the number, range, and type of marketing channels has evolved over the years so has the number of ways to measure marketing activity. Whilst each channel has its own method of understanding return on investment they rarely relate to an overall strategic understanding of the overall marketing mix. It is time to look at ways of unifying the tactical campaign reporting methods and get your single “sale” view.